Budget for an e-shop in two columns: the cost to build it, and the cost to operate each month. A launch quote rarely includes payment-provider fees, courier charges, product photography, staff time or advertising. If those are left out, the store can look affordable while each order loses money.
The build is only one part
JupiWeb’s published October 2026 e-shop scope starts at €890. It includes up to 100 products, card, IRIS and cash-on-delivery options, courier and shipping rules, and order and stock management. The price excludes VAT and reflects this specific scope. More products, custom design, migration, accounting connections or special fulfillment rules need separate pricing. The quote calculator lets you adjust products, pages and add-ons.
Make a monthly operating list
Ask each provider for the fixed subscription and the variable charges. Include hosting, domain and email; platform or plugin plans; card processing and refunds; courier pickup and delivery; packaging; accounting or invoicing software; support; and paid traffic. Add the hours someone spends confirming orders, packing parcels, handling returns and updating stock.
For card payments, compare the complete provider offer: transaction charges, monthly or setup fees, settlement time, refund handling, chargebacks, supported cards and whether the checkout redirects or embeds. A quoted percentage alone does not show the full cost. The card payments guide covers the comparison.
Check the economics before launch
For one order, subtract product cost, payment fee, shipping subsidy, packaging and expected returns from the selling price. The remainder must still cover advertising and overhead. Try different margin and acquisition assumptions in the break-even ROAS calculator.
The e-shop also has Greek operational requirements. Confirm invoicing and myDATA workflows with your accountant and software provider; the website checkout does not decide the tax treatment. Keep the myDATA guide beside the technical checklist.